Cancer Research UK hails the #nomakeupselfie campaign for raising over £8 million in just six days, but like many social-media campaigns, it has inevitably attracted widespread criticism.
The craze simply involves women posting an image of them without any make-up online and donating to charity by texting BEAT TO 70099.
Cancer Research UK said the money raised will fund nine clinical trials and one ‘tissue sample’ – a process that can be used for cancer diagnosis and analysis – something that over a week ago was deemed impossible.
Dr Harpal Kumar, chief executive of Cancer Research UK, said: “We’ve been overwhelmed by the support people have been showing us through the #nomakeupselfie trend.
“We don’t receive any government funding for our research and so it’s phenomenal to think that the generosity of the public is enabling us to fund critical research that we didn’t have the money for six days ago. Being able to fund more trials will bring forward the day when all cancers are cured”.
So why the back lash?
Feminist, Yomi Adegoke went on Radio 4 last week and argued that,
“Most people … get in a bath of baked beans or shave their head for cancer, you do something that’s considered out of the ordinary and I do think in 2014, if it’s considered that ground-breaking that women aren’t wearing make-up, I don’t really understand why. I do think women not wearing makeup and deemed as ‘brave’ when held against cancer says a lot about society today and it’s something I’m not 100 per cent sure should be described as such.”
This got me thinking, has social media gone too far?
Earlier this week, following the #nomakeupselfie campaign, gents have now invented the latest craze #cockinasock. Men are taking pictures of their penises in socks and posting them on the internet with the hashtag #cockinasock to raise awareness for testicular cancer. Caution: Lots of #cockinasock selfies
Call me old fashioned, but whatever happened to a good old cake sale or sponsored silence?
Just ask the guys in the office and I’m sure they will mention my orange cake which raised £50 last year for Macmillan. But let’s face it, my orange cake never raised millions of pounds, nor did it make the regional papers, poor PR on my part.
But surely the aim is to raise awareness for such charities? The bare face selfie might have reflected the self-absorption of females or even taken up your Facebook news-feed but it got your attention. You became aware as to what the #nomakeupselfie was promoting. Surely this is a winning situation?
I admit, seeing men with said body parts in an ankle sock doesn’t appeal to me, especially over lunch, but I’d feel uncomfortable challenging anything that’s genuinely raised millions of pounds in donations for charity.
If we have gone selfie mad, surely it’s justified with £8 million in the pockets of those at Breast Cancer Research? I for one am glad that for once, social media isn’t making headlines for the wrong reasons.